Sarah, Jessica, Parker, Lovely, Laurelle, London, Sex, City
Sarah, Jessica, Parker, Lovely, Laurelle, London, Sex, City
Sarah, Jessica, Parker, Lovely, Laurelle, London, Sex, City
Sarah, Jessica, Parker, Lovely, Laurelle, London, Sex, City
Sarah, Jessica, Parker, Lovely, Laurelle, London, Sex, City
Sarah, Jessica, Parker, Lovely, Laurelle, London, Sex, City
Sarah, Jessica, Parker, Lovely, Laurelle, London, Sex, City
Sarah, Jessica, Parker, Lovely, Laurelle, London, Sex, City
Sarah, Jessica, Parker, Lovely, Laurelle, London, Sex, City
Year: 2015/2016
Customer: Sarah Jessica Parker
Project: Lovely

The licensee has called upon our expertise for this existing fragrance, which we are producing in the UK, since taking over the license from Coty. The fragrance Lovely is currently the 7th bestselling perfume in the UK. In collaboration with the licence, retailers and design and marketing team we have stretched the brand to include over 40 SKU’s and we continue to develop towards SS17. Sarah Jessica Parker Lovely is a silky white amber fragrance. Feminine with a touch of fantasy.

The fragrance is a flashback to the classics of fashion design, made modern with trademark twists on tradition.

View Sarah Jessica Parker’s IMDB profile here.