Sarah, Jessica, Parker, Stash, Laurelle, London, Sex, City
Year: 2016/2017
Customer: Sarah Jessica Parker - Stash
Project: Stash

A new fragrance that reflects who she is today and how she has grown since the creation of Lovely over 10 years ago. With the launch of STASH, Sarah Jessica is taking a risk and expressing a more knowing, confident, sophisticated person. This is a fragrance that Sarah Jessica has long dreamt about. It is a culmination of different places she has been and things she has experienced. It is a rule breaker, it’s unapologetically sexy and it is for everyone.

It has been a well-kept secret, and she is now ready to share it with the world.